ICICI Bank is one of India’s leading private sector banks. As a global enterprise, their business reaches North America to the Asia Pacific, and the Middle East. They offer various financial services from banking to insurance, investment banking, venture capital, and wealth management. To grow market share in the highly competitive Corporate Internet Banking (CIB) sector, ICICI needed to accelerate customer onboarding and drive a higher level of engagement so new customers could become profitable faster than ever before.